Meet Carson Lee — The Passion Behind BOOMWOW.
For nearly two decades, Carson Lee (Minze Li) has dedicated his career to crafting unforgettable visual experiences in the sky and at life's biggest celebrations. From the manufacturing hubs of Liuyang, Jiangxi, and Liling to retail stands across America, Carson's mission has remained unwavering: Celebrate Every Moment. Make Color Go BOOM.
Founder & Managing Director, BOOMWOW
Curated Video Library & Factory Archive
Select and play any video from Carson Lee's two official playlists — NFA convention talks with American retail leaders, and full factory tour walk-throughs across Liuyang, Jiangxi & Liling. Stay right on the page.
NFA TALK — ALL OCCASION FIREWORKS
Carson Lee discusses product performance, color saturation, and U.S. customer demand with the team from All Occasion Fireworks.
Select a Video from American Fireworks Tour
Ranked top to low · click any title to switch the player
“To Our Valued Friends & U.S. Pyro Partners: We Are Ready.”
When COVID disrupted global shipping corridors and ocean container rates soared, we made a deliberate, disciplined decision: rather than compromise on chemical quality or force volatile pricing onto our American distributors, we paused, rebuilt, and invested in our factory systems across Liuyang, Jiangxi, and Liling.
During this period, we perfected our top 20 formulas, engineered cleaner smoke and vibrant biodegradable color pigments for BOOMWOW PARTY, and listened carefully to independent fireworks shop owners.
What independent stand operators and importers told us was loud and clear: they don't just want another generic catalog. They want their own branded lines (Private Label), transparent production timelines targeting pre-April 2027 delivery, and direct, honest communication. That is exactly what BOOMWOW is back to deliver.
Carson Lee
Founder, BOOMWOW Fireworks & BOOMWOW PARTY
Built on Liuyang, Jiangxi & Liling Pyrotechnic Tradition
We operate verified manufacturing and sourcing facilities across Liuyang, Jiangxi, and Liling — testing every compound for thermal stability, burst consistency, and compliance with U.S. Department of Transportation (DOT) and CPSC requirements.
Automated Tube Loading & Pressing
Precision chemical weighing ensures repeatable break patterns and eliminates heavy fallout, maximizing aerial spread while maintaining safety margins.
Night Testing Ground Verifications
Before any container is cleared for U.S. export, test batches are fired at our designated night range to evaluate color saturation, spark retention, and sound levels.
Heavy-Duty Export Packaging
Reinforced 4/1 and 4/24 cartons with moisture barriers prevent transport damage during international sea voyages to U.S. destination ports.
Start With These Lines
Hand-picked recommendations across our core categories — the same products Carson Lee showcases in the videos above.
Four Pillars of Reliable Supply
Safety & Chemical Integrity
Every single lot undergoes rigorous chemical balance audits, drop impact tests, and AFSL burn-rate verifications before shipping.
Color Saturation & Burst Geometry
Carson's signature pyrotechnic hallmark: rich neon blues, titanium willows, and crisp crackling dragon eggs that out-burst conventional generic lines.
Direct Factory Partnership
No middlemen or obscure brokers. Importers and shops communicate directly with our product team across Liuyang, Jiangxi & Liling facilities.
Your Brand, Your Growth
Empowering regional dealers through the Private Label Studio — delivering custom box art, foil finishes, and proprietary assortments.
Two Decades of Pyro Leadership
Establishment in Liuyang
Founded in Liuyang, Hunan — one of the global capitals of fireworks — focusing on high-grade pyrotechnic formulation, strict chemical testing, and export-grade cakes and shells.
Expansion into the U.S. and European Markets
Developed compliant 1.4G consumer fireworks formulations meeting rigorous CPSC and AFSL standards, building long-standing relationships with American retailers and stand operators.
Birth of BOOMWOW PARTY
Launched the celebration division with smoke cannons, confetti shooters, and gender reveal products, pioneering biodegradable vibrant color formulations.
Supply Chain & Factory Modernization
Post-COVID strategic consolidation. Expanded sourcing partnerships across Liuyang, Jiangxi, and Liling, investing in automated filling lines, robotic tube insertion, and rigorous batch QA protocols.
The U.S. Reload & Private Label Studio
Renewing direct contact with historical U.S. accounts, targeting container delivery before April 2027, and launching our zero-inventory dropshipping model.
Ready to Speak Directly with Carson Lee?
Whether you are ordering 500G and 200G cakes for your wholesale warehouse or designing a custom brand line in our Private Label Studio, reach out to Carson directly.